Yvon Chouinard, the founder of Patagonia, was quoted in the film 180 Degrees South as saying, "The hardest thing in the world is to simplify your life; it's so easy to make it complex. The solution that may be for a lot of the world's problems is to turn around and take a forward step."
He also said in an interview with Blue Ridge Outdoors that "nothing humans do is sustainable".
Wow - how often do you hear a fantastically successful businessman speak the hard truth? Thank you, Yvon! And thank you to Beezer Molten, owner of Half Moon Outfitters, whose business model emulates the Patagonia/Chouinard model. You've got my respect and my business. Thanks!
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